01.
Introduction
CRO data analysis is the process of reviewing and interpreting website performance data. This is a collection of qualitative and quantitative data to identify opportunities that can improve conversion rates. At its core, it’s about understanding how users interact with your site and where potential customers may drop off. Reviewing your data, you can start to understand not just what’s happening, but why it’s happening.
CRO analysis typically looks at key engagement metrics such as exit rates, click-through rates (CTR) and conversions (leads or purchases). From there, patterns are identified; reviewing conversion flow, unclear messaging, or distracting/friction design elements. Importantly, this isn’t about a ‘gut feel’; every insight is backed by measurable evidence.
Next, these insights are turned into CRO hypotheses, outlining what will be tested through to the expected results. For each test that is outlined there are specific parameters that defined; duration, device, testing percentage, etc. For example, if a landing page has high traffic but low conversions, you might test different headlines or layouts. By doing so, you can move from assumptions to proven solutions.
CRO analysis looks to provide the baseline in user behavior and business outcomes. It allows you to make smarter, data-driven decisions from the qualitative and quantitative data that is available. Improving the data collection helps to improve the overall user experience, leading to sustainable growth over time.
Having user data is one thing, but having the right data to help drive your CRO testing is another! Qualitative and quantitative data need to work together to build a clear reporting picture.
02.
CRO Analysis Deliverables
Qualitative & Quantitative Data Analysis
Our CRO Data Analysis service provides a structured approach to uncovering both quantitative data (such as traffic, clicks, and conversion paths) and qualitative insights (like user feedback, heatmaps, or session recordings). By combining these perspectives, we identify the real opportunities to reduce friction and improve performance.
A detailed Google Sheets document that breaks down the data available from multiple sources will be delivered. The aim of the document is to highlight patterns in user behaviour, barriers to conversion and areas of strength. Alongside the analysis, we provide next steps and issues to resolve, giving you a practical roadmap to move from insights to action.
The benefits are clear: instead of relying on guesswork, you’ll gain a balanced view of what users are doing and why. Having this document allows you to deploy additional data points so that future tests are based on evidence, not assumptions. With actionable insights at your fingertips, you can prioritise the changes that drive measurable improvements in engagement, conversions and overall growth.
User Surveying
Our User Surveying service helps you collect, analyse and act on feedback straight from the people who use your website or product. By asking the right questions, we uncover motivations, frustrations and opportunities that raw analytics alone can’t reveal.
By documenting all survey results in a clear and organised format, we provide a breakdown of key themes, trends and pain points. To ensure the data leads to action, we highlight potential fixes for these issue that have been highlighted. This gives a clear path forward to address user needs and improve their overall experience.
By undertaking this work, you’ll gain a deeper understanding of your audience, identify hidden barriers to conversion, discovering what truly matters to your customers. With these insights, you can make informed changes that not only improve performance but also strengthen trust and loyalty. User surveying transforms customer feedback into a powerful tool for growth.
03.
Common CRO Analysis Questions
This can be deployed relatively quickly, if you have a specific audience or question that you want answered this can be setup and deployed within a few days. There are a few pre-requisites that need to be sorted out first; access to the surveying tool if you already have one and getting the relevant user surveys created. An example of this would be deploying a survey for a user that does not convert when on the checkout page. We will need to work through the requirements with you, but usually the survey can be deployed in a relatively short timeframe
In our experience not everyone has access to this, but it doesn’t mean that you can’t. We can support you in making a decision with a relevant provider to start collecting the data. As with most tools, this will only collect from when the tool has been deployed, but the sooner you do, the quicker we can analyse the data.
We also get asked about Google Analytics (quantitative data) that has been deployed out of the box. Again, this isn’t the worst case scenario, but it means that the data set that you are using may not be as complete as you would like. Completing a measurement plan would help with ensuring that there is enough data to make data driven decisions.
This is essentially the start of any Conversion Rate Optimisation project. Not having the right data at the start of the project will often lead to incorrect insights being used to make specific marketing decisions. Usually when the data has been deployed, we will have benchmarking period that will be used to help understand the normal patterns, this helps understand any anomalies in data.
04.
Our Client Experience
Discover the diverse range of clients who trust us to drive their success, from ambitious startups to established enterprises, across a variety of industries and sectors.
05.
Let’s talk about your business
Ready to find your One Percents and start making a change to your business? Whether you’re looking for expert advice, a custom strategy, or just want to explore how we can help, we’d love to hear from you.
06.
Recent Articles and Guides
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