01.
Introduction
SEO Competitor Auditing is a crucial part of any SEO strategy, helping you understand who you’re up against and where opportunities lie. We do this by identifying top competitors in your niche, this will gain insight into what keywords they rank for, how they structure their content and where they earn backlinks. This sets the foundation for building a smarter, data-driven SEO strategy tailored to your goals.
Understanding competitors’ content strategies can help you reveal gaps and quick win opportunities. By analysing their top performing pages, blog topics and how they engage their audience, this will give a clear benchmark against your content. Paying attention to their on-page SEO elements like title tags, headings and internal linking, this will guide how your own content can be developed for greater reach.
Apart from content, a website’s backlink profile is another key part of this analysis. We use a range of 3rd party tools, which allow us to build a comprehensive view of all links pointing through to the competitor website. Having this information is vital to understanding their link building tactics, highlighting where they a succeeding and highlighting gaps in your website backlink profile. Having this data set will help shape your outreach strategy and uncover link opportunities you may be missing.
The final step is to evaluate technical SEO aspects such as site speed, mobile usability and site structure. Technical SEO is one area you will have more control over traditionally, highlighting these opportunities can often lead to noticeable ranking improvements.
Competitor analysis reveals what’s working in your industry and where you can outperform others. It’s a smart way to refine your SEO strategy with real world insights.
02.
SEO Competitor Auditing Deliverables
SEO Competitor Auditing
Our SEO Competitor Auditing service is a strategic tool designed to help you gain a clear, data driven understanding of your position in the search landscape. By analysing key competitors across technical SEO, content, and backlinks, we uncover where your business stands and where real opportunities for growth exist. This service is ideal for brands looking to refine their SEO strategy, improve visibility and make more informed, confident marketing decisions.
As part of the deliverables, you’ll receive a detailed presentation highlighting key findings, insights and strategic recommendations. Within the deliverables we provide access to a Google Looker Report containing all data tables, graphs and metrics used in the analysis. This format gives your team full transparency and allows for easy internal collaboration, prioritisation and planning.
We assess whether the competitors you’re benchmarking against are within reach. Highlighting specific keyword and content gaps and identifying where technical improvements can unlock additional visibility. The audit is tailored to align with your specific KPIs; whether you’re entering a new market, repositioning your brand, or simply looking to outperform a known competitor.
With this service, you’ll walk away with clarity, direction and a prioritised roadmap for short, medium, and long term optimisations.
03.
Common SEO Competitor Auditing Questions
You’re welcome to provide and review as many competitors as you like. Keep in mind, the more competitors we include, the longer the project may take and the higher the cost. In most cases, we recommend analysing at least three competitors; ideally, two traditional and one emerging competitor. It’s best if you can supply the list of competitors, as you’ll have the most insight into who matters in your space.
It’s important to review technical SEO, content, and backlink profiles to get a complete picture of performance. Skipping any of these pillars can lead to bias in the audit and incomplete recommendations. Once all the data is collected, we can work with your marketing team to prioritise actions. These typically fall into short, medium and long term deliverables to align with your broader strategy and KPIs.
The typical timeline for these projects is around 2–3 weeks. This can vary depending on availability to complete the accompanying presentation, which is part of the audit process. If you choose to analyse more than the recommended three competitors, please note that this will likely extend the timeline due to the additional research and analysis required.
The cost of a competitor audit starts at $3,900, serving as a baseline for standard analysis. However, there are several variables that can influence the final cost. These include the following; number of competitors included, the frequency of meetings or check ins, turnaround time, especially if the project is fast tracked. Additionally, if there’s a need to customise the audit to place greater emphasis on a particular area, such as backlink strategy, content depth, or technical SEO, this may also impact the scope and pricing.
We aim to keep pricing transparent and will always confirm any changes in cost before moving forward. The audit is designed to deliver strategic, actionable insights, so tailoring it to your unique goals and KPis is part of the value. If you’re unsure about the level of detail or number of competitors needed, we’re happy to guide you based on your business objectives. In all cases, the audit is structured to deliver a strong return by identifying opportunities for growth and improvement. We’ll work with you to make sure the process stays efficient and focused on what matters most to your SEO performance.
A competitor audit helps you identify gaps in your current SEO strategy by revealing where your competitors are gaining visibility and how they’re doing it. By benchmarking against your chosen competitors, the audit can determine whether they’re truly within reach or operating on a different playing field.
Having the data from the audit is especially valuable when setting realistic goals and prioritising where to invest time and resources. It also highlights the areas where small improvements could give you a competitive edge. For example, you might be ranking just below a competitor for several high value keywords, or missing out on linking opportunities they’ve successfully secured.
Ultimately, the audit offers a clear view of where you stand in the market and what needs to happen to improve your visibility. It’s a strategic tool that helps guide smarter decisions based on data and ensures your SEO efforts are focused where they’ll make the biggest impact.
04.
Our Client Experience
Discover the diverse range of clients who trust us to drive their success, from ambitious startups to established enterprises, across a variety of industries and sectors.
05.
Let’s talk about your business
Ready to find your One Percents and start making a change to your business? Whether you’re looking for expert advice, a custom strategy, or just want to explore how we can help, we’d love to hear from you.