01.
Introduction
Technical SEO is where is all begins, this should be your initial focus. If the foundations aren’t build effectively, this will always limit performance in the future, regardless on how good the content or brand is. This covers how search engines index website, through to user engagement and interactions. Focusing on the optimising elements that impact how search engines; crawl, index, and understand your site, will ultimately set you up for success.
Our technical SEO audit starts with assessing how your site is structured. This includes checking that your URLs are clean, structured and logical, your internal links are working well and that your site hierarchy makes sense. Next we focus on looking at crawlability; can Google access and navigate all the important pages on your site? Are there any redirect or canonical issues, or blocked pages getting in the way?
Site speed is another key factor. Slow websites not only frustrate users but can also impact your rankings. Part of the technical audit helps optimise page load times, reduce file sizes and makes sure your site performs well across devices, especially mobile.
As part of the audit, we look to use Google’s Page Speed testing tool to replicate how users and crawlers are experiencing the website. This higlights issues which will have a big impact when resolved.
Other core areas include XML sitemaps, robots.txt files, schema markup (structured data), canonical tags, duplicate content issues and indexation control. We also look at security; making sure your site runs on HTTPS and ensure that you’re using the correct settings to appear in the right markets or regions, if your business operates internationally.
Technical SEO is the core foundational work required to make sites faster, easier to navigate and more understandable to search engines, all of which support better organic visibility.
02.
Technical SEO Deliverables
Technical Auditing
A technical SEO audit is the foundation of any successful organic strategy. It focuses on how search engines crawl, index, and understand your site. Without a clean technical setup, even the best content can underperform.
Our detailed audit covers 15 categories and 210+ individual checks. These checks are tested either at a URL or server level, but gives a strong indication on where the ‘low hanging fruit is’ through to more technical fixes which require specific development work.
Our technical audit starts by reviewing crawl errors, header response codes, broken links and redirects to ensure everything works as intended. Then, it looks at indexing issues, duplicate content and canonical tags to prevent confusion in search results. Key structural elements like sitemaps, robots.txt files, internal links are assessed for clarity and efficiency. We also check mobile friendliness, HTTPS implementation and site speed, which impacts rankings and user experience.
Using tools like Google Search Console, we identify technical gaps and opportunities. Finally, we prioritise recommendations so your team knows where to start. A solid technical foundation ensures that your site is visible, crawlable and optimised to support all your SEO and content efforts going forward.
Page Speed Auditing
A page speed audit examines how quickly your website loads and responds across devices, especially on mobile. Speed isn’t just a performance metric; it directly impacts SEO, user engagement and most importantly conversion rates. During the audit, we evaluate key performance indicators like First Contentful Paint, Time to Interactive and Cumulative Layout Shift.
These metrics help us understand how users experience your site in real time. We then identify what’s slowing you down; often large image files, render-blocking scripts, unminified CSS & JavaScript, or inefficient third-party scripts. Hosting environment, caching settings and CDN use are also reviewed to ensure content is delivered efficiently. Literally, every second counts when it comes to load time, improving even small delays can lead to big gains in engagement and rankings.
After the audit, we provide an actionable roadmap to fix key issues. Ultimately, optimising page speed isn’t just about technical performance. It’s about creating a faster, smoother experience for every visitor.
Website Migration and Redirect Mapping
Website migrations can be a high risk process, there is pressure internally and externally to get this right. With proper planning, redirect mapping, it doesn’t have to hurt your SEO performance. Whether you’re redesigning, moving to a new CMS, changing domain names, or switching to HTTPS, it’s crucial to maintain continuity.
The process begins by creating a full inventory of existing URLs, then mapping them to their new equivalents using 301 redirects. Preserving link equity is cruical to maintaining ranking positions, it also ensures users and search engines can still find your content. We also update internal links, sitemaps, and canonical tags to reflect the new structure. Before launch, we perform a full crawl of the staging (UAT environment) and live sites to check for redirect chains, broken links, or inconsistencies.
Post-launch, a key step is to monitor traffic, crawl stats, and indexation through Google Search Console to catch any issues early. A well managed migration helps you avoid ranking drops and traffic loss, setting you up for stronger performance on your new platform or domain.
We know from living through multiple high profile migrations, it’s important to over communicate and keep all stakeholders updated, this is usually in the form a detailed shared project plan.
03.
Common Technical SEO Questions
Ideally, you would have full access to your website so you can deploy the recommended updates and changes efficiently. This access can be provided either through the content management system (CMS) or via full FTP (File Transfer Protocol) access. If direct access isn’t an option, that’s no problem, having a reliable point of contact within the development team or the agency that manages your site will help keep things moving smoothly. That way, we can flag any changes or issues and work together to get them resolved quickly.
Over the past 20 years, we’ve built up extensive experience in managing website migrations of all shapes and sizes. These have ranged from simple platform switches to full domain migrations. We’ve worked with some of the world’s biggest brands to ensure minimal disruption to visibility and performance.
We will be involved at every stage of the process; from initial planning and requirements gathering, to collaborating closely with development teams during the build, mapping out redirects and providing hands-on support through launch day. One of the most critical elements we focus on is comprehensive pre- and post-migration reporting. This helps us track visibility, benchmark performance and quickly identify any areas that may need attention after the switch.
The timeline really depends on the type of project we’re working on. There are various workstreams we can deliver for you and your business, but some factors; like deployment speed, internal approvals and client sign-off can impact how quickly we move.
We typically prioritise tasks into short, medium, long-term goals, which helps structure the workflow efficiently. Most projects follow a 30, 60, or 90 day rollout plan, although larger initiatives like website migrations often require a longer lead time due to their complexity.
When it comes to technical SEO, costs typically align with the scope and complexity of the project; just like timelines, there’s no one size fits all. It really depends on the nature of the work involved and how much hands on support is required from our end.
Some issues are quick wins, while others; like site migrations, crawl optimisation, or resolving indexation problems can be more involved and require strategic oversight over weeks or even months.
While we don’t directly deploy changes into your codebase or CMS, we’re highly collaborative. Our role is to work closely with your internal teams; whether it’s marketing, development, or product, to make sure recommendations are clearly understood and properly implemented. Think of us as your technical SEO partner: we bring the insights and roadmap and we stay engaged throughout the process to help ensure everything is deployed accurately and effectively.
We’re also happy to review staging environments, test implementations, or jump on calls to clarify anything your team might need. The goal isn’t just to deliver a list of fixes; it’s to help you execute the right changes the right way, so you can start seeing tangible improvements in search performance.
Every website, no matter how big or small, needs some level of technical SEO. Whether it’s a brand new build or a well established site, having a technical SEO review is essential to make sure there’s nothing standing in the way of your visibility in search engines.
Even a basic audit can uncover issues that limit how your content gets crawled, indexed, or ranked by Google. Sometimes it’s small things like broken links or slow loading pages; other times it’s more complex, like misconfigured redirects, duplicate content, or indexation problems. Left unchecked, these can quietly hold your site back from reaching its full potential in search results.
While our focus is on search performance, we also look beyond the bots. A big part of technical SEO is ensuring that the site is user friendly and functional. That means flagging any obvious UX (user experience) issues that could disrupt a visitor’s journey; things like confusing navigation, poor mobile responsiveness, or forms that don’t work properly. If it’s something that could frustrate a potential customer or make them drop off midway through their journey, we’ll surface it.
The end goal is a site that works smoothly for both search engines and real people. When your technical foundation is solid, every other marketing effort, whether it’s content, ads, or email, has a better chance of succeeding.
Absolutely, technical SEO should be one of the first areas you address, especially if you’re launching a new site or auditing an existing one. Think of it as laying the foundation for everything else. If search engines can’t properly crawl, index, or understand your site structure, then even the best content and link-building efforts won’t perform as well as they should.
A clean technical setup makes everything else more effective. So yes, get it right from the start, then continue to monitor and fine-tune as your site evolves.
04.
Our Client Experience
Discover the diverse range of clients who trust us to drive their success, from ambitious startups to established enterprises, across a variety of industries and sectors.
05.
Let’s talk about your business
Ready to find your One Percents and start making a change to your business? Whether you’re looking for expert advice, a custom strategy, or just want to explore how we can help, we’d love to hear from you.